传播与宣传的最终目的在于销售产品，
而视觉影像正是介于产品与受众之间的最快捷、最有效率的接触媒介，
我们笃信影像所能产生的巨大感染力和影响力，
而更加确信的是，影像的魅惑力的根本，
正是来源于每一个独特而绝妙的创意，
所以，自方向传媒成立的那天起，
我们所作的每一个项目，
都力求为客户量身打造，
在创意的空间里无限贴合客户需求，
打破行业内千篇一律的模式窠臼，
注入新锐理念，树立专业、高端影像风尚，
确保每一个作品都是客户建立品牌长期投资的一部分，
每一次与受众的信息互换，都能达到最有效率的传递与表达。
将艺术与技术精湛融合，将创意与执行完美配平
是我们一贯坚持并努力实践的座右铭。
Front’s Point of View
The ultimate purpose of spreading is to sell products, and visual video is the fastest and most effective contact media between products and consumers. We believe in the tremendous infection and influence of video, and we are furthermore convinced the attraction of video is basically from each unique and brilliant creative idea. That’s why we are always striving to provide tailor-made services on each project to each client since the foundation day of Front. We provide services that are closely fit for client’s demand in the space of creative ideas. We break up the same pattern of the industry, add new concepts, build up professional and high-leveled fashion of video to make sure each piece of work is a part of the long-term investment of the brand client has established. Each time, by exchanging information with consumer, we always achieve the object of most effective delivery and expression of idea. Combine art and technique consummately, balance creative idea and perfect execution is always our motto to insist on and strive for.
多一点礼貌谦和，少一些随性散漫，无论对待同事还是面对客户，因为我们每一个人都时刻代表着整个团队。少一分杂乱，多一分规范，因为我们讲求效率，省下翻找东西的时间，我们能做更多、学更多。爱惜书籍、画册、光盘，因为它们都是武装和充沛我们专业素养的利器。
给在办公桌上打盹的同事盖件衣，压低嗓音和足音，因为我们知道他一定通宵加班，推己及人，举手之劳暖人心。思想激烈碰撞，但从不言语冲撞，因为我们懂得共事难得需珍惜，互助协作、同心创业才能实现我们共有的梦想。